Yoon-Young Chai


Doris Duke Artist Awards 
2025
Campaign Identity 
In May 2025, the Doris Duke Artist Awards honored six outstanding performing artists in contemporary dance, jazz, and theater. Presented annually by the Doris Duke Foundation, the awards provide significant flexible funding and dedicated support services to help artists sustain their creative practices. 
The campaign features bold typography, a vibrant color palette, and striking portrait photography by Erik Carter. I contributed to the visual identity as lead designer on Abbott Miller’s team at Pentagram. Our work appeared across digital media and public installations, including a large-scale motion display in Times Square.

Read more at Pentagram



Client
Doris Duke Foundation

Project Team at Pentagram
Abbott Miller, partner 
Yoon-Young Chai, design lead
Tengmo Han, motion design

Collaborators
Erik Carter, photographer
Luise Stauss, photography direction
Genevieve Fussell, photography direction
Allied Global Marketing, media placement and Times Square footage
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Upper West Side, New York, NY© Yoon-Young Chai