Yoon-Young Chai


Doris Duke Foundation 
2025Brand Identity
Launched in 2025, the new identity for the Doris Duke Foundation reflects the organization’s commitment to supporting the performing arts, environmental conservation, medical research, child well-being, and the preservation of Doris Duke’s legacy.

The logo centers on a double D—a D within a D—echoing the name of founder Doris Duke. The inner opening forms a portal: a gateway to possibility, progress, and lasting impact. 
The wordmark is based on Irma Display by Typotheque, a distinctive sans serif whose warmth and personality complement the symbol’s sense of openness and optimism. 

I served as lead designer on Abbott Miller’s team at Pentagram, helping develop the visual identity from concept through brand guidelines. Motion design was developed in collaboration with Tengmo Han.



Client
Doris Duke Foundation

Project Team at Pentagram
Abbott Miller, partner 
Yoon-Young Chai, design lead
Tengmo Han, motion design
Michelle Brown, project manager
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Upper West Side, New York, NY© Yoon-Young Chai