Yoon-Young Chai


Folger Shakespeare Library
2022Brand Identity
The Folger Shakespeare Library in Washington, D.C., is home to the world’s largest collection of Shakespeare materials and serves as a center for scholarship, performance, and public programs. Launched in 2022, the new visual identity repositions the institution with a voice that feels both historic and contemporary.

 At its core is Puck Headline, a custom typeface developed with Tobias Frere-Jones, inspired by the Puck statue by Brenda Putnam (1932) at the building’s west entrance. The logo and broader typographic expression stem from this typeface, supported by a rich color system centered on red—drawn from the pervasive use of red in the First Folios—and extended with additional accent colors that complete the palette.

I worked closely with Abbott Miller (partner) as part of Pentagram’s creative team, contributing to early concepts and design development.

Read more at Pentagram

Client
Folger Shakespeare Library

Project Team at Pentagram
Abbott Miller, partner 
Kim Walker, associate
Yoon-Young Chai, associate
Daniel Varillas, designer
Michelle Brown, project manager 

Animation by Tengmo Han

Collaborator
Tobias Frere-Jones, typeface design
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Upper West Side, New York, NY© Yoon-Young Chai